PW(Enterprise Support)International
Are you considering organising a familiarisation or inspection trip?
Familiarisation (Fam)
and Inspection Trips can be a very cost-effective way of marketing if they are organised correctly with excellent return on the financial layout in the form of SALES.
But, organised badly they can do more harm than good !
Our research shows that the biggest disappointment to organisers of marketing trips is that they rarely manage to attract serious buyers!
Q. What makes an effective fam or inspection trip?
A. There are a few important ingredients that MUST mix well in order to achieve success. For example, consideration must be given to:-
What aspects of the venue or destination are you trying to sell?
Where do you find the profiled buyers for these aspects?
How do you decide what resources you will show to the buyers?
How do you accredit potential hosted buyers to invite in order to maximise the profitable joining of supplier and buyer?
- Will the hard work and financial outlay be worthwhile?
Q. So how do I go about organising this?
A. By contacting PW (Enterprise Support) International
Q. Why?
A. The group has the expertise as trainers, consultants, mentors and business coaches to offer to such organisations as yours, expertise to work with you to make YOUR fam trip successful resulting in SALES.
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AND
Because the group has experience of taking part as delegates of many fam and inspection trips over the years in their tourism sector
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Which organises Special Interest Groups, Incentives and our unique programme, My Lifestyle Design - /mld_home.php
CONSEQUENTLY
We do not give you academic theory or business jargon. We offer you expertise based on up to date practical experience from people who actually do it!
Q. What should I do next?
A. Contact PW (Enterprise Support) International and start the proceedings.
ctpw@pw-international.com or +44 7771 538 252
Q. What will happen next?
- A typical programme would operate like this:-
We will ascertain briefly what you would like to achieve, usually by e-mail or by telephone.
If we think the programme idea is viable, we would arrange to meet up with you and formulate a plan, based on our observations above.
Together we would identify the other destinations, properties and activities that you would want to sell as well as your own product.
We would assist you in negotiating the provision of the various aspects of travel, accommodation, entertainment and hospitality needed to make the trip successful.
Having decided the objective and dates, we would start making the initial search for suitable buyers in the UK or other countries that have been identified.
In particular, we pay particular attention to researching buyers products to ensure that all buyers taking part are potential buyers of the products offered by the trip.
Once the trip is organised, PW Marketing International will act on your behalf for you in the country(ies) that the buyers/delegates come from if you would like us to.
So - if you are thinking of organising a Familiarisation or Inspection in order to enhance your business, contact us first. You have a lot to gain!
ctpw@pw-international.com or +44 7771 538 252
Latest programmes:-
For organisations involved with the creation and development of small business - Enterprise Agencies, Business Links, Small Business Administration USA
One or two day seminars giving entrepreneurs that little extra help to success - "tricks of the trade". These are ideal seminars for organisations that sell help. Find out more. Contact us NOW for more information
For tourism organisations involved with marketing.
Destructive events and activities have forced changes to the industry requiring urgent re-thinking if sales and profits are going to be increased or even maintained at present levels.
These changes have been caused by such events and activities as 9/11, Internet buying by clients, reduction and cessation of commissions by carriers and tour operators and of course the dreadful result of the tsunami in the Indian Ocean, the bombings in Bali and other happennings.
PW International has carried out in depth research, needs and risk analysis. This has shown an urgent need for much more effective marketing by tourism businesses if they are going to not just survive, but thrive, in the future.
In theory, it would seem easy to sell tourism, as most of the tourist attractions that bring tourists and benefits are inherent in a country. However, the world is getting smaller, travel is getting cheaper, tourists are demanding higher standards and increased value. Competition for tourists amongst destinations is rife.
For the FIT market, patterns are changing. Tourists are no longer prepared to spend their time on a beach all day and eat mediocre food.
The MICE market is choosier than ever with price and perceived value for money being of paramount importance.
Consequently it is imperative that any business involved with tourism, whether FIT or MICE, has up to date effective marketing strategies in place.
Direct selling is becoming increasingly important in the process of selling destinations and properties, This has forced a change in a marketing strategy for those businesses involved with selling and promotion; national and local tourist boards, DMC's, airlines, individual properties, attractions etc..
Two tried and tested methods for marketing are Familiarisation, Educational and Inspection trips and taking part as an exhibitor in International Fairs, Workshops and Exhibitions. Both are effective if undertaken in a professional way as the high cost of these methods can be justified with the return it should yield. However, how many organisations using these methods can honestly say that they got the best out of taking part? Not many according to our research!
To counteract the problem, PW International has designed two exciting programmes targeted to those that are involved with the marketing of tourism for their particular business.
- Organising and operating effective Familiarisation, Educational and Inspection trips.
- Skills for effective selling at Exhibitions and Workshops.
If you feel that by investing in one or both of these programmes you could enhance your profit, then contact us to discuss your requirements.
